Recently, the highly anticipated Zhejiang Province Intellectual Property Awards (including Patent Awards, Trademark Awards, Copyright Awards, and Other Intellectual Property Awards) have made significant progress. According to an announcement released by relevant authorities in Zhejiang Province, a total of 422 high-quality projects that passed preliminary reviews and expert evaluations have successfully advanced to the comprehensive review stage. Among them, Ningbo Jianfeng New Materials Co., Ltd.'s trademark "Topcentral" was successfully shortlisted for the Trademark Award alongside well-known brands such as BULL, Leggett & Platt, Nongfu Spring, and Taobao.
The Zhejiang Intellectual Property Award is a prestigious accolade in the intellectual property sector of Zhejiang Province. Through a rigorous process involving application submission, qualification review, and document evaluation, projects are meticulously filtered to determine the final list for comprehensive assessment. The 422 projects announced for this round cover all intellectual property domains, including patents, trademarks, copyrights, and geographical indications. As an innovative enterprise specializing in new materials, Jianfeng® is honored to have its well-known trademarks, such as those of Bull, Logitech, Qingyuan, Nongfu Spring, and Taobao, jointly appear on the shortlist. This recognition not only encourages and validates the market value of the "Topcentral" brand but also affirms Jianfeng®'s commitment to sustainable innovation, intellectual property, and brand value management in the competitive market.
"TOPCENTRAL" is the English transliteration of the Chinese trademark "坚锋®". "TOP" symbolizes becoming the industry's peak ("锋"), while "CENTRAL" signifies center/central ("坚") as the backbone, dedicated to leading and pioneering the sustainable circular and carbon-neutral new materials industry. This aligns with the Chinese interpretation of "坚锋": "坚" like a rock, and "锋" as unmatchable, echoing each other. The letter "O" features a green recycling arrow in a closed-loop design, representing "infinite recycling and carbon-neutral green ecology." The letter "T" is specially designed as a green sapling, symbolizing the company's vigorous growth and its commitment to helping Earth achieve carbon neutrality and a green planet. The overall design conveys the company's vision of realizing a green Earth and a harmonious sustainable human ecosystem through innovative sustainable technology and carbon-neutral new materials. The design philosophy aligns with the national guidance of "circular economy" and the "dual carbon strategy" (carbon peak and carbon neutrality), highlighting corporate social responsibility and ecological mission, and deeply fulfilling the company's mission of promoting a better future for humanity.
By actively participating in important domestic and international conferences, industry exhibitions, and events, "TOPCENTRAL" has not only effectively enhanced the brand's international visibility but also provided direct market insights for product innovation. The trademark has been frequently used in company promotional materials, news media reports, and other aspects, serving to promote and market the brand in both domestic and international markets.
